Amanda's May Edit: Embracing the Magic of New Beginnings
The Turning Point: May's Promise of Renewal
May always feels like a turning point - flowers blooming, sunshine stretching a little longer, and fresh energy filling the air. This May, we're especially feeling the magic of new beginnings at Elia Parfum. As the natural world around us transforms into vibrant expressions of life and possibility, we're experiencing our own exciting metamorphosis.
One particular new beginning that has us bubbling with excitement is the grand opening of our very first storefront at Fashion Island! After years of connecting with our community online, it's truly a dream come true to create a physical space where we can connect in person, help people discover their signature scents, and create those deeply personal rituals that ground and uplift.
A Space for Discovery and Connection
Walking into our new store, you'll immediately sense the intention behind every detail. The carefully arranged shelves filled with our signature fragrances, the warm lighting designed to create an atmosphere of calm discovery, and the knowledgeable team ready to guide you through your scent journey.
This space represents more than just a retail location—it's a sanctuary where you can take a moment for yourself, explore the transformative power of scent, and connect with a community that understands the intimate relationship between fragrance and emotion.
Self-Care Staples: Nurturing Body and Spirit
In this season of growth and transformation, self-care becomes not just a luxury but a necessity. As Amanda shares, "When you're working hard, you've got to take care of yourself even harder."
Her self-care staples this month include:
- Foam roller sessions to release tension and improve circulation
- Acupuncture appointments that restore energy balance
- Massage therapy to soothe overworked muscles and calm the mind
These physical therapies serve as anchors in a busy schedule, creating space for reflection and rejuvenation. As we build our business and pursue our passions, these practices remind us that caring for ourselves enables us to show up more fully in all areas of life.
The Perfect Scent Pairing: Citrus Optimism Meets Grounding Warmth
Our founder's favorite scent combination this season perfectly captures the essence of May's hopeful energy: Amalfi Body Oil layered with No. 1 Eau de Parfum.
This magical pairing creates what Amanda describes as "a burst of citrus optimism with a grounding warmth underneath"—her go-to formula for clarity, confidence, and joy. The bright, uplifting notes of the citrus elements dance above the steady foundation of warm base notes, creating a sensory experience that embodies the balance we all seek during times of transition.
No. 1 Eau De Parfum (5mL) - $30.00
Our signature No. 1 fragrance captures the essence of new beginnings with its bright, invigorating composition. Perfect for daily wear or special occasions, this portable 5mL size makes it easy to refresh your scent throughout the day or take with you when traveling.
Amalfi L'huile Corps (100mL) - $88.00
This luxurious body oil not only nourishes and hydrates the skin but creates the perfect canvas for layering fragrance. The subtle citrus notes of Amalfi complement and enhance our entire fragrance collection while providing lasting moisture for silky-smooth skin.
Gratitude: The Foundation of All New Beginnings
As we embark on this exciting new chapter, we're reminded of the importance of acknowledging those who have supported our journey. For Amanda, that cornerstone of support has been her father.
"Dads are the best. They show up when you need them, build what feels impossible, and make things happen with quiet strength," she reflects. In building this new chapter of Elia Parfum, thoughts of her father's unwavering support have been constant companions, fueling determination and providing perspective.
This season of growth reminds us all to express gratitude to those who show up and make our world feel a little sturdier. Whether it's a father, mother, friend, mentor, or partner who has believed in your dreams and supported your journey, May offers the perfect opportunity to let them know how much they mean to you.
Creating Your Own Rituals for New Beginnings
New beginnings deserve to be marked with intentional rituals that honor the threshold you're crossing. Here are some ways to create your own rituals for embracing change and growth:
- Scent anchoring: Choose a new fragrance that resonates with your current aspirations and wear it during significant moments related to your new beginning.
- Morning moments: Start each day with a brief practice—perhaps applying Amalfi Body Oil while setting an intention—that connects you to your goals.
- Environmental refreshes: Rearrange a space in your home, add fresh flowers, or incorporate new textures that stimulate your senses and signal change.
- Gratitude practice: Take time each evening to acknowledge three things that moved you closer to your vision that day.
- Celebration markers: Define small milestones along your journey and create specific ways to celebrate each achievement.
Join Us on This Journey
As we open the doors to our Fashion Island storefront, we invite you to be part of this exciting new chapter. Come discover your signature scent, experience the transformative power of our products firsthand, and join a community that understands the profound connection between fragrance, memory, and emotion.
This May, as nature demonstrates its incredible capacity for renewal and growth, we encourage you to embrace your own new beginnings—whatever form they might take. Whether you're launching a business, moving to a new home, entering a new relationship, or simply shifting your perspective, honor the journey with intentional rituals and self-care practices that nurture your body, mind, and spirit.
Visit us at Fashion Island or explore our collection online to discover how the right scent can become part of your story of transformation and growth.
What new beginning are you embracing this May? Share your journey with us on social media using #EliaNewBeginnings
Shop Amanda's May favorites: No. 1 Eau De Parfum and Amalfi L'huile Corps online or visit our new Fashion Island location.