LA Times - Elia Parfum and the Fight Against Sex Trafficking
Newport Beach woman launches perfume company out of her house to fight against sex trafficking
In February 2021, the Los Angeles Times reported on a Newport Beach resident who founded a perfume company from her home to combat sex trafficking. Motivated by a desire to make a difference, she created fragrances to raise awareness and funds for organizations dedicated to ending human trafficking. Each scent was crafted to tell a story, aiming to educate consumers about the realities of trafficking and inspire action. A portion of the proceeds from her perfume sales are donated to support victims and fund prevention initiatives. By combining her passion for fragrance with a commitment to social justice, she offered consumers an opportunity to contribute to a meaningful cause through their purchases. Her initiative exemplified how entrepreneurship could be harnessed to address pressing social issues and mobilize communities toward positive change.